To maximize website visits one needs to invest in a proper web marketing strategy.

The requirements necessary to obtain satisfactory results are:

- good technical design of the site (text, content)
- proper optimization, tags and metatags (keywords, title)
- strategic positioning on search engines

The structuring design of a website is of crucial importance and affects its visibility.

Some structural elements of the site (eg. entire Flash-built pages) tend to be ignored by search engines. Good websites are user-friendly and easy to navigate, properly structured, fast-loading and visually attractive (graphics).